At Nautilus Labs, I helped shift the company’s sales approach from selling platform features to delivering outcome-driven solutions tailored to clients’ business needs. This strategic pivot led to the creation of three key offerings: Fleet Essentials, Voyage Simulator, and Voyage Optimizer—solutions that directly addressed major pain points in the shipping industry.

Previously, the company focused on selling platform capabilities, leaving potential clients struggling to see the direct business impact. I worked closely with the team to repackage and position their technology in a way that resonated with decision-makers.

• Fleet Essentials provided real-time fleet monitoring, performance analysis, and actionable insights—helping clients improve vessel efficiency and reduce costs.

• Voyage Simulator allowed clients to model different voyage scenarios, optimizing routes based on fuel consumption, weather patterns, and market rates.

• Voyage Optimizer leveraged advanced AI/ML algorithms to deliver proactive voyage recommendations, maximizing profits, reducing emissions, and ensuring regulatory compliance.

This repositioning strengthened Nautilus Labs' value proposition, making it easier for clients to see the tangible business outcomes they could achieve. The result? A more compelling sales strategy that resonated with customers and drove adoption of these innovative solutions.