HealthMarkets, Marketplace Search
At HealthMarkets, I played a key role in transforming the healthcare insurance comparison category, driving exponential revenue growth and making the platform more efficient through Machine Learning. By automating processes and reducing manual intervention, I helped create a seamless, high-performing marketplace that redefined the customer experience.
One of my biggest contributions was managing the search page backlog for a rapidly growing B2C marketplace. Within months, we attracted thousands of daily active users, a testament to the intuitive, user-friendly experience we built. I led the development of features that significantly boosted insurance lead generation, directly supporting HealthMarkets’ business objectives.
A key highlight of my role was leveraging cutting-edge AI/ML technology to optimize platform operations. This innovation streamlined efficiency, enhanced user engagement, and increased conversions, making it easier for customers to find and compare insurance plans.
Beyond product execution, I focused on leadership—fostering a collaborative, innovation-driven team that aligned with company goals and delivered real impact.
My time at HealthMarkets reinforced my passion for building intelligent, user-focused solutions that drive both growth and engagement. Whether it’s scaling a marketplace, increasing revenue, or optimizing the user journey, I thrive on solving complex problems and delivering results.